Add abbility customize docker build

Makefile

@@ -1,10 +1,14 @@
-COMPANY_NAME ?= onlyoffice
+COMPANY_NAME ?= ONLYOFFICE
 GIT_BRANCH ?= develop
-PRODUCT_NAME ?= documentserver-ie
+PRODUCT_NAME ?= DocumentServer
 PRODUCT_VERSION ?= 0.0.0
 BUILD_NUMBER ?= 0
 ONLYOFFICE_VALUE ?= onlyoffice
 
+COMPANY_NAME_LOW = $(shell echo $(COMPANY_NAME) | tr A-Z a-z)
+PRODUCT_NAME_LOW = $(shell echo $(PRODUCT_NAME) | tr A-Z a-z)
+COMPANY_NAME_LOW_ESCAPED = $(subst -,,$(COMPANY_NAME_LOW))
+
 PACKAGE_VERSION := $(PRODUCT_VERSION)-$(BUILD_NUMBER)
 
 REPO_URL := "deb [trusted=yes] http://repo-doc-onlyoffice-com.s3.amazonaws.com/ubuntu/trusty/$(COMPANY_NAME)-$(PRODUCT_NAME)/$(GIT_BRANCH)/$(PACKAGE_VERSION)/ repo/"
@@ -24,12 +28,12 @@ endif
 
 DOCKER_TAGS += $(DOCKER_TAG)
 
-DOCKER_REPO = $(COMPANY_NAME)/4testing-$(PRODUCT_NAME)
+DOCKER_REPO = $(COMPANY_NAME_LOW)/4testing-$(PRODUCT_NAME_LOW)
 
 COLON := __colon__
 DOCKER_TARGETS := $(foreach TAG,$(DOCKER_TAGS),$(DOCKER_REPO)$(COLON)$(TAG))
 
-DOCKER_ARCH := $(COMPANY_NAME)-$(PRODUCT_NAME)_$(PACKAGE_VERSION).tar.gz
+DOCKER_ARCH := $(COMPANY_NAME_LOW)-$(PRODUCT_NAME_LOW)_$(PACKAGE_VERSION).tar.gz
 
 .PHONY: all clean clean-docker deploy docker publish
 
@@ -37,8 +41,8 @@ $(DOCKER_TARGETS): $(DEB_REPO_DATA)
 
 	docker build \
 		--build-arg REPO_URL=$(REPO_URL) \
-		--build-arg COMPANY_NAME=$(COMPANY_NAME) \
-		--build-arg PRODUCT_NAME=$(PRODUCT_NAME) \
+		--build-arg COMPANY_NAME=$(COMPANY_NAME_LOW) \
+		--build-arg PRODUCT_NAME=$(PRODUCT_NAME_LOW) \
 		--build-arg ONLYOFFICE_VALUE=$(ONLYOFFICE_VALUE) \
 		-t $(subst $(COLON),:,$@) . &&\
 	mkdir -p $$(dirname $@) &&\
@@ -54,7 +58,7 @@ clean:
 	rm -rfv $(DOCKER_TARGETS) $(DOCKER_ARCH)
 		
 clean-docker:
-	docker rmi -f $$(docker images -q $(COMPANY_NAME)/*) || exit 0
+	docker rmi -f $$(docker images -q $(COMPANY_NAME_LOW)/*) || exit 0
 
 deploy: $(DOCKER_TARGETS)
 	$(foreach TARGET,$(DOCKER_TARGETS),docker push $(subst $(COLON),:,$(TARGET));)